About TWRC iNC
We are a Canadian wholesaler and retailer with a clear purpose: premium goods at prices that make sense, for everyone.
Built on the conviction that refined living should not cost a fortune
TWRC iNC started with a straightforward observation: the gap between what a premium product actually costs to produce and what it costs to buy through a traditional luxury channel is enormous. That gap is margin stacked on top of margin — and it is paid by the customer, not created by the goods themselves.
We exist to close that gap — for everyday shoppers and for the retailers who serve them.
As an international wholesaler and retailer, TWRC iNC works at the source. We build direct relationships with brands that make quality goods — Travlr, Police, Bloums, VitalIQ — and deliver them to Canadian customers and international retail partners at prices that reflect what the product is worth, not what the supply chain inflates it to.
Every brand in our portfolio earns its place by meeting the same standard: honest quality, genuine design intent, and an accessible price point. We do not carry anything we would not buy ourselves.
Our values
We carry what we believe in. Every product in our portfolio has been assessed for quality, design, and value before it earns a place in our catalogue.
Luxury goods should not require a designer budget. We work to ensure the gap between quality and cost stays as narrow as possible — for everyone.
Our wholesale relationships are not transactional. We invest time in understanding each retail partner's customers and building a selection that works for their store.
We know where our products come from and how they are made. That knowledge is the foundation of the trust we ask customers and partners to place in us.
Canada is our home, but our reach is global. We serve customers and retail partners across borders, with the logistics and support to back it up.
We are not building a transaction volume. We are building a company that customers return to and partners grow with — for the long term.
Canadian roots. International reach.
TWRC iNC is based in Canada and serves customers and retail partners across the country and worldwide. Our wholesale infrastructure is built for cross-border commerce — from first enquiry to delivered order.
For retail partners outside Canada, we handle the logistics of international shipping, ensuring your first order arrives with the same care as a local delivery. Our goal is to make stocking premium affordable luxury brands as straightforward as possible, wherever you are.
Explore our collection
Travlr, Police, Bloums, VitalIQ — four carefully chosen brands, one trusted source.